SEO vs PPC

SEO vs PPC

Both Search Engine Optimization (SEO) and Pay per Click (PPC) are valid strategies to get your business noticed by search engine users through targeting relevant and commonly searched keywords. These strategies differ in organicness and how the campaigns are priced. Organic rankings are those listings that the search engine determines are the closest fit to a query, while sponsored listings are the purchased links that appear on the side or the top of the page. Generally, users tend to trust organic ranked websites more than then the sponsored links. This is because SEO is like a friend recommending a product whereas PPC is a recommendation from the company behind the product.

SEO campaigns generally take longer to see results; however, they also tend to have longer lasting effects. In SEO customers pay a certain amount to achieve better results in the organic ratings. PPC campaigns put customers' ads in the sponsored link section and businesses have to pay per person who clicks on their ad. Clients using PPC can decide how much they are willing to spend per day. After their price limit has been met each day, the ad will stop running. When a PPC campaign ends, the ads will no longer be seen. The advantage of PPC is that you can continually modify your keywords based on the results they are generating, whereas SEO strategy needs to be more constant. However, when an SEO campaign ends the rankings that have been achieved can continue to bring in customers.