Web Solutions out-track traditional media

Web Solutions out-track traditional media

If you run a commercial on television you can only estimate how many people saw it. If you run an internet campaign with a web solutions company your ability for tracking and analysis is greatly improved.

Its hard to track television ads because the exact number of people who were tuned into the television show varies and there is no way of knowing how many people left the room, started talking to friends, or fast-forwarded through the commercials. One method that traditional media relies is assigning different 800 numbers to commercials running on different stations. However, this method does not work for bigger products, like Coca Cola because they do not do direct sales to consumers.

Web Solutions tracking is click based. When a potential customer clicks on a link to your website analysis can be done not only to where they are coming from, but what pages they look at, how long the spend on the site, and whether or not they end up purchasing your product or service. One way to do this is by embedding Google Analytics into your website. If you're looking to have a large amount of data to base your marketing campaigns on, you can make your website into a diagnostic tool.

For example, let's pretend you are running a Pay Per Click campaign. You have two different ads that use different keywords. One uses keyword "A" the other keyword "B". Through tracking you realize that while many users click the ad with keyword "A" few purchase your product. On the other hand, less people click keyword "B" but those who do are likely to buy your product. The money you are spending on the keyword "A" ad would be better spent on keyword "B". Similar information can be analyzed from SEO campaigns.

Web Solutions offer results that are more transparent than traditional media. They easier to see, track, and understand.