Overview:The New York Angels is one of the longest running active angel groups in New York City and has invested over $45 million in entrepreneurial ventures. The group is an independent consortium of over 75 individual accredited angel investors. The New York Angels typically invest $100,000-$1,000,000 in seed/early stage companies, and syndicate deals with angel group partners and VC's up to $2 million. Because of the vast experience of the membership, the group is receptive to a wide variety of industry sectors. A key value of the group is its ability to pool its money to make large investments and provide mentorship to entrepreneurs to help them achieve their goals.
Problem: Such an esteemed group of investors needed a site that reflected their experience and success. However, their previous site was cluttered, outdated, and lacked a certain sophistication such a website required.
Solution:USA Web worked closely with the Angels, creating multiple site designs until the board's directors chose the version they felt best represented their image and intentions. The site received a complete overhaul, with the layout being drastically simplified and given a sophisticated, modern look. Rotating images were placed on the front page to communicate the group's commitment to investing in NY-based entrepreneurs and highlight their many successful investments. The site's navigation was also drastically simplified and consolidated, making it easy to use and serve as a resource for both investors and entrepreneurs.