|Project:||Danny & Nicole|
|Client:||Danny & Nicole|
Overview:Founded in 1984 and headquartered in New York City, Danny and Nicole has nearly 30 years of complete and solvent, self-financed, profitable worldwide business operations with collections that include Taylor Dresses, Julian Taylor, DN Design, Dana Kay, Just Taylor, Zarr Collection, Danny and Nicole, Le Bos, and Gabby Skye, as well as highly-developed private label sourcing and manufacturing for such accounts as Chico's, Cache, Ann Taylor, and Dress Barn, amongst others.
The firm designs, manufactures and distributes to retail channels in the United States, Europe, Mexico and Canada with expansion plans for additional major global markets. For the future, the company is working on signing branded licensee agreements, as well as expanding into additional apparel categories to be distributed through our established retail distribution partnerships.
Problem: The previous Danny & Nicole site was out of date, was not engaging to the customer, and as a result had poor traffic, low search results, and high bounce rates. The company had a broad and strong foundation with nearly 30 years of operations, and needed a strong web presence to reflect that.
Solution: We worked extensively with the CEO and team of Danny and Nicole to gain a broad perspective of the company. We found that words alone could not capture the presence of the brands offered. Because of this we put together a Home Page showcasing rich photography of the brands. As you dig deeper into the site we implemented dynamic ways to showcase Media Coverage, and the importance of the brands offered by the Danny & Nicole company. The site offers a clear, concise, and rich user experience. Since launch the site has enjoyed an overwhelmingly positive response from the Danny & Nicole internal team, as well as buyers alike. The site continues to increase brand awareness with 73% new visits, 3.3 pages per visit, and a reduced bounce rate of 35%.
Testimonial: "USA Web was the perfect solution to our our web site needs. We had 2 antiquated sites and with great enthusiasm for their work they created the highest quality professional websites to fit our needs. Their professional staff was a joy to work with and made it easier than I had imagined. They incorporated cutting edge ideas which enhanced the effectiveness of the site. I was thoroughly impressed with the speed of execution as well as being early on the Time and Action "Go-Live" dates we had established. I am thrilled with my new web sites and I am thrilled to have partnered with USA Web in making them happen! I look forward to continuing our relationship as we work on our SEO and other Web marketing projects." Phillip Gaynor, CEO, Danny and Nicole group